market intelligence for local business — kirkland, wa

Before you spend another dollar on marketing, find out what your competitors are actually doing.

I measure every business competing with yours — rankings, reviews, citations, websites, advertising — because that's the only honest basis for a marketing plan. I'm a systems engineer, not an agency, and everything I sell is machinery I run in my own business every day.

market scan — plumbing, eastsidecycle 072h
rankbusinessreviewsvisib.
01ridgeline plumbing co1,20494.2
02evergreen rooter86188.7
03cascade drain works73381.3
07your business  ←31254.1
08lakeview mechanical28951.8
09northgate plumbing24447.5
10sound side services19843.0
…194 more businesses measured in this market
01 — the premise

A ranking is a comparison. So measure the whole market.

Most SEO and marketing tools report your own numbers back to you — your traffic, your rankings, your reviews. That information is necessary, but it isn't sufficient, because a ranking is a comparison. Whether you appear third or thirtieth depends on what the businesses around you are doing.

The mainstream tools let you track a handful of competitors — ten is a common limit. But in a real market there may be two hundred businesses competing for the same searches, and the ones taking your customers are not always the ones you would think to watch.

I work differently. The major SEO platforms all buy their underlying data from the same small group of upstream sources. Those sources sell direct access. I query them directly and collect the entire market — every competitor, every keyword that matters, updated on a continuous cycle — into a data warehouse built for this purpose.

The practical difference is simple. Instead of guessing why a competitor outranks you, you can see it. Measured, not estimated. Strategy stops being a matter of opinion and becomes a matter of reading the data and doing the work in the right order.

02 — what I build

Five kinds of machinery

01

Market Intelligence

Every competitor in your market, measured continuously: rankings, reviews, citations, backlinks, advertising, site quality. Every recommendation traces back to the data.

02

Local Search

The work that puts you in the map results and keeps you there — profile, reviews, citations, website, managed against what your specific market rewards.

03

Marketing Automation

Missed-call response, quote follow-up, review requests, customer reactivation. Follow-through, built as monitored software, so it happens every time.

04

Working Agents

Software that handles judgment work — review responses, CRM upkeep, inbound triage — under verification and approval controls, so it can be trusted with real tasks.

05

Systems Rescue

Your existing CRM, platform, and automations — audited, rebuilt where fragile, and connected through a shared data layer so they work as one system.

Douglas Mallett
03 — why one engineer instead of an agency

Self-employed since 17. More than 25 years building systems: industrial process automation, machine design, data engineering, and now AI infrastructure.

Today I operate my own competitive-intelligence platform — thousands of business domains in a single market, scanned on a 72-hour cycle, feeding a cloud warehouse I designed and run alone. I'm not reselling anyone's software or following anyone's playbook. When you hire me, the person who scopes the work is the person who builds it.

04 — contact

Tell me
what's broken.

One conversation, no pitch deck. Describe your situation and I'll tell you plainly whether I'm the right person for it. If I'm not, I'll say so and point you toward someone better suited.

Get a market analysis →